The platform is rolling out a updated setting that enables them to reduce the volume of artificial intelligence-produced media appearing in their streams. This step comes as the company disclosed that it now features more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the following weeks before a global rollout. This shift coincides with a increase in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the quickest rising video streams on another major platform primarily display AI-generated videos. A considerable share of this output is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to science explainers, and we aim to give people the power to adjust the amount of that, based on their own choices,” stated a platform representative.
AI on the Platform
The platform shared that there are now 1.3bn videos on its service tagged as made with AI. Overall, more than 100 mn pieces of content are uploaded to the app each day, making clips made by AI a relatively small part of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the amount of AI content they view by accessing the content preference feature in the platform and selecting the AI content topic. Further subjects that currently be modified under the tool cover news, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige creators to tag lifelike AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be taken down under its community policies.
Additionally, the service will from now on attach an artificially created watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a $2m AI literacy fund for experts and organizations to develop learning resources about using AI responsibly. This project will benefit charitable organizations dedicated to teaching programming and robotics.
Platform Protection
TikTok has supported its safety measures, amid controversy over proposals to make redundant numerous review team members in the United Kingdom. The company is planning to eliminate hundreds of positions in its user protection division in the UK capital, with labor groups and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can protect employees by removing the most harmful content before it gets reviewed by staff. The company reported a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
